Case Study: Intel boosts Ultrabook sales with Opia's Trade In & Trade Up promotion

Intel grows Ultrabook sales over 10x in 6 weeks with Opia

The customer Intel, along with Dixons Retail, faced the challenge of slow sales for their newly launched Ultrabooks, which were struggling in the market due to consumer confusion over their high price and lower specifications. The vendor Opia was engaged to help solve this issue and conducted primary research to identify the barriers to purchase.

Opia implemented a 'Trade up to Ultrabook' promotion offering a £150 rebate for any working notebook traded in. This straightforward proposition was advertised nationally and resulted in a phenomenal response. Sales of Ultrabooks increased over 10x within six weeks of the campaign launch, exceeding Opia's predictions. The success of this campaign led to Opia being introduced to Intel clients worldwide and had a lasting positive impact on sales staff product knowledge and behavior.

Intel