Case Study: Howard’s achieves stronger profitability with Opia’s tax back promotion

Howard’s saves over 46% with Opia’s tax back promotion

Howard's, a leading independent appliance retailer in Southern California, faced the challenge of driving significant audience engagement during the busy July 4th period. They needed a unique promotion that would give them an edge over competitors and boost profit without negatively impacting their margin with instant rebates. They approached the vendor Opia to develop this enticing campaign.

Opia implemented a 'Taxback (Chainwide)' promotion, allowing customers to claim back the tax on purchases over $300. Using their Opia Cloud software for end-to-end management, Opia ensured a seamless customer journey. This solution saved Howard's over 46% compared to traditional discounting methods, significantly boosting profitability. The promotion also allowed Howard's to expand its customer database with valuable marketing data from engaged customers.

Howard’s