Case Study: Dell France achieves premium PC sales uplift with Opia cashback promotions

Dell France boosts XPS and Alienware sales 25% with Opia cashback

The customer, Dell France, faced the challenge of increasing market share for its premium PC range during the competitive back-to-school and Black Friday periods. In a market with high demand for IT equipment, Dell needed a promotion that would attract customers to buy up the value chain while protecting its margins. Dell called on the vendor, Opia, to develop this solution.

Opia created a multi-tiered cashback program for Dell's premium product families. This solution, powered by Opia's CLOUD platform, provided a simple and efficient customer experience for claiming cashbacks. The promotion was highly successful, driving a 25% sales increase in Dell's XPS and Alienware ranges and effectively protecting brand margins. The results were so positive that Dell repeated the program for Black Friday.

Dell France