Case Study: Conn’s HomePlus drives customer traffic and long-lasting sales offers with Opia’s tax-back cashback campaign

Conn’s HomePlus scales tax-back promotions across 140+ stores with Opia

Conn’s HomePlus, a large specialty retailer, sought innovative campaigns to drive customer traffic and offer compelling, long-lasting promotions. They partnered with the vendor Opia to develop a unique sales promotion.

Opia implemented a "tax back" solution where customers could claim the value of their state sales tax on purchases. This offer was capped to manage profitability risk and was available both in-store and online. The campaign's success led to multiple subsequent promotions with Conn’s HomePlus, including "Ca$hBacktober" and a "Memorial Day Mattress Tax Back," establishing an ongoing partnership for creative sales initiatives.

Conn’s HomePlus