Case Study: Yesware transforms Marketo and simplifies GDPR compliance with OpFocus

Yesware cuts marketing program setup from a week to an hour with OpFocus

Yesware, a sales productivity platform, faced challenges with a complex and inefficient Marketo implementation that created bottlenecks, delayed marketing campaigns, and hindered lead delivery to sales. This led to frustration and a lack of agility. They engaged the vendor OpFocus to simplify their Marketo instance and help them meet new GDPR compliance requirements.

OpFocus rearchitected Yesware's Marketo system, creating easy-to-use templates and providing comprehensive training. This empowered Yesware's marketers to build campaigns themselves in hours instead of waiting a week for an administrator. OpFocus also implemented a solution for GDPR compliance, preventing potential fines. The results included faster marketing operations, a happier and more self-sufficient marketing team, and higher quality administration at a reduced cost.

Yesware