Case Study: SNA Displays achieves 30% YoY growth and better customer experience with OpFocus

SNA Displays drives 30% YoY growth with OpFocus

SNA Displays, a leading LED display manufacturer, faced significant challenges in managing its complex sales and service operations. Their sales team used error-prone Excel spreadsheets for quoting, leading to inconsistent pricing and cross-quoting on the same projects. Service and installation management was reactive, with issues reported via email and spare parts inventory difficult for clients to track. To gain control, they partnered with vendor OpFocus to implement Salesforce and Configure Price Quote (CPQ).

OpFocus implemented Salesforce CPQ for standardized, accurate quoting and built out comprehensive case management, RMA, and service inventory flows. They also developed a custom mobile app for real-time project tracking and created a custom CameraBot integration between Salesforce and Slack for proactive display monitoring. This solution enabled SNA Displays to streamline operations, enhance customer visibility, and improve service management. The measurable impact was a 30% year-over-year growth for three years, driven by more competitive pricing and a superior customer experience.

SNA Displays