Case Study: Seismic breaks down silos and scales growth with OpFocus and Salesforce CPQ

Seismic scales Salesforce for 900+ employees with OpFocus

Seismic, a sales enablement platform, faced operational challenges due to its rapid growth. Their Salesforce CRM had become inefficient with data inconsistencies and manual quoting processes, creating silos between sales and customer success teams. Seismic engaged vendor OpFocus to help mature their core systems and implement a strategic solution.

OpFocus executed a multi-phase project for Seismic, beginning with foundational "Big Rocks" like data hygiene and a tech stack audit before implementing Configure Price Quote (CPQ). This solution provided widespread visibility into deals and an efficient, compliant quoting process. The results included breaking down silos between departments, successful acquisition integrations that reinforced investor confidence, and improved margin controls, enabling Seismic's continued growth.

Seismic