Case Study: Qstream boosts marketing operations speed and visibility with OpFocus

Qstream cuts campaign setup time by 75% with OpFocus

Qstream, a SaaS-based sales enablement company, faced challenges with gaining visibility into customer activities and measuring marketing effectiveness using Salesforce and Pardot. Their data quality was poor, lead scoring was not implemented, and setting up campaigns was a cumbersome process. To address these issues, they engaged the vendor OpFocus to streamline and standardize their marketing operations.

OpFocus implemented a solution that included revamping data capture, implementing lead scoring, and standardizing campaign structures. This provided Qstream with end-to-end visibility into their marketing efforts and pipeline. The results were significant: campaign setup time was reduced from hours to minutes, enabling greater agility. The company also gained the insights needed to make smarter marketing decisions and better support customer renewals. OpFocus provided Qstream with a solid marketing operations foundation, making them more self-sufficient.

Qstream