Case Study: Evariant boosts marketing ROI with OpFocus

Evariant boosts marketing ROI by 30% with OpFocus

Evariant, a healthcare marketing SaaS provider, faced challenges with visibility into their marketing efforts and pipeline impact. Their traditional approach lacked a framework for tracking buying groups and prioritizing leads for their business development representatives, making it difficult to support complex sales processes. They engaged OpFocus to implement the SiriusDecisions Demand Unit Waterfall framework within their Salesforce system.

OpFocus implemented the new framework, which included automating processes to reduce manual work and provide clear visibility into buying groups. The solution delivered significant results for Evariant, including a 30% improvement in marketing ROI, a 51% reduction in the sales cycle time, and doubled conversion rates for their BDR team.

Evariant