Case Study: Ecochlor achieves faster, more accurate sales reporting with OpFocus Salesforce Sales Cloud optimization

Ecochlor cuts Salesforce reporting time from 4 hours to 30 minutes with OpFocus

Ecochlor, a manufacturer of ballast water treatment systems, faced challenges with its Salesforce Sales Cloud implementation. Their lean team lacked experience with the platform, leading to inaccurate data, ineffective reporting, and an inability to track sales information efficiently. This hindered their ability to capitalize on new business opportunities and provide data to potential investors. They enlisted the vendor OpFocus to perform a Sales Cloud optimization to address these issues.

OpFocus re-implemented and optimized Ecochlor's Salesforce Sales Cloud using Lightning. They created a new data model to capture complex sales information and ship ownership relationships. As a result, Ecochlor now has reliable, accurate reporting, reducing the time to generate reports from hours to minutes. This has been crucial for their funding initiatives. The new system also provides insights that allow them to target ship owners with upcoming compliance deadlines, opening new avenues for business.

Ecochlor