Case Study: CentralReach achieves faster deal processing and better business insights with OpFocus CPQ implementation

CentralReach processes deals 75% faster with OpFocus

CentralReach, a health technology provider serving Applied Behavior Analysis practices, faced significant challenges with their Configure Price Quote (CPQ) implementation in Salesforce. Their initial system, set up by another vendor, resulted in corrupted data, a lack of visibility, and overly complex processes for managing deals, renewals, and amendments. This prevented the company from gaining accurate insights into their recurring revenue and streamlined sales operations. They turned to the vendor OpFocus for a CPQ solution.

OpFocus implemented a new, holistic CPQ system built logically around CentralReach's sales process. The solution provided trustworthy, all-in-one data and automated key workflows. As a result, CentralReach now processes deals 75% faster, has eliminated much of the manual sales approval process, and has gained critical insights into sales movement and client needs. The OpFocus implementation enables over 40 employees across sales, billing, marketing, and finance to work with reliable data, significantly accelerating and simplifying operations.

CentralReach