Case Study: General Catalyst Partners sharpens SaaS investment metrics with OPEXEngine

General Catalyst Partners - Customer Case Study

General Catalyst Partners, a venture firm known for investing in entrepreneurs, needed a better way to track the operating metrics that matter most across different software business models and company stages. Its challenge was benchmarking and monitoring key indicators such as cash burn, customer acquisition cost, churn, MRR, and support costs to judge growth efficiency, profitability, and valuation potential in a fast-changing SaaS market.

Using OPEXEngine’s software benchmarking approach, General Catalyst Partners compared portfolio company metrics against peers with similar sales models to identify inefficiencies and prioritize growth investments. The result was a more disciplined view of SaaS economics—especially around COCA, MRR, LTV, and churn—helping the firm evaluate when to accelerate spending and how to better assess operating performance, with the broader impact of supporting earlier profitability and more informed investment decisions.

General Catalyst Partners

Larry Bohn

Managing Director