Case Study: Inn on the Drive strengthens direct bookings and guest hospitality with Operto

Inn on the Drive recovers $12,000 in OTA commission leakage with Operto

Inn on the Drive, an independent boutique hotel, faced challenges in scaling its personalized hospitality. Their team was spending excessive hours on administrative tasks like guest communication and arrival coordination, which took away from the guest experience. Furthermore, third-party booking sites (OTAs) were intercepting guests searching for their brand, leading to high commission costs and weaker guest relationships. To address this, the hotel turned to vendor Operto and its Operto ONE and Operto Access products.

Operto's solution protected the hotel's branded search presence on Google, recovering direct bookings that were being lost to OTAs. They also automated routine guest operations like pre-arrival messaging and digital access. This resulted in an estimated $12,000 in identified annual OTA commission leakage, 91% top position in Google search, and 8 hours saved every week. This gave the team more time to focus on guests, leading to an increase in both revenue and guest satisfaction.

Inn on the Drive