Case Study: Alaska Frontier Inn grows direct bookings with Operto ONE

Alaska Frontier Inn grows direct bookings to 38% with Operto

The Alaska Frontier Inn, a hotel, faced a challenge where predatory online travel agencies (OTAs) were intercepting its branded Google searches. This resulted in lost direct bookings, unnecessary commission fees, and guest frustration due to misleading reservation information. To address this, the hotel implemented Operto's solution, Operto ONE.

By using Operto ONE, the hotel significantly reduced the visibility of predatory OTAs in search results. This allowed the Alaska Frontier Inn to capture more direct bookings from guests already searching for them. The results included a direct booking increase from 25% to 38% and a 95% reduction in predatory OTA visibility. Operto's solution helped the hotel save on commissions and gain greater control over the guest experience.

Alaska Frontier Inn