Case Study: SheKnows Media achieves streamlined, scalable ad operations and accurate forecasting with Operative.One by Operative

Sheknows Puts Operative.One At The Core Of A Growing Digital Ad Business

SheKnows Media is a leading women’s lifestyle digital publisher (70M+ monthly uniques, 318M social followers) operating brands like SheKnows, BlogHer, Stylecaster and HelloFlo. As the company merged properties and scaled ad offerings, teams struggled to track campaigns from planning through delivery and billing: much of the work relied on spreadsheets and disconnected systems, making it hard to see inventory, apply quality or viewability standards, and reconcile invoices.

SheKnows implemented Operative.One (via SintecMedia) as a single source of truth integrated with CRM, creating unified workflows across sales, delivery and billing. The platform enabled accurate proposals, quick application of quality rules, delivery optimization without spreadsheets, and faster billing reconciliation—unlocking reliable forecasting, viewability-wide optimization, automated downstream reporting, and clearer demand/supply gap analysis.

SheKnows Media

Michael McFadden

Senior Director of Revenue Operations