Case Study: Fox Networks Group achieves 100% media agency penetration, 40% increase in bookings and 13% ad revenue growth with Operative

Revenues, Bookings Skyrocket For Fox After Programmatic Investment

Fox Networks Group Europe, a major broadcaster distributing 300+ channels across 45 languages, set out to expand its program offerings in Finland but faced challenges reaching new buyers while managing complex inventory, pricing and manual workflows. The team needed a secure programmatic solution to automate operations, optimize campaigns and free sales staff from administrative tasks so agencies could book on demand.

They implemented the SintecMedia OnBoard platform, integrating sales, traffic and inventory to enable real‑time pricing, proposals and reporting for buyers and staff. The automation and better data control boosted speed and accuracy, drove 100% media agency penetration in the market, and delivered a 40% increase in bookings and a 13% rise in ad revenue.

Fox Networks Group

Dan Callahan

VP Programmatic Sales