Case Study: Outdoor Sportsman Group achieves 114% increase in programmatic CPM with Operative Compete

Outdoor Sportsman Group Increases Programmatic Cpm By 114% Using Operative Compete

Outdoor Sportsman Group (OSG), a leading producer of outdoor lifestyle TV and digital content (including the Outdoor Channel and World Fishing Network), was underperforming on programmatic revenue: programmatic made up 34% of inventory but only 2% of digital revenue. Following a complex merger, OSG lacked the resources to test new partners and optimize programmatic yield, leaving much inventory sent to low-performing programmatic channels.

Operative implemented its Compete™ solution—reworking OSG’s product catalog, integrating and testing new programmatic partners, and providing ongoing optimization and transparent reporting. Within two months OSG saw programmatic CPMs rise 114%, direct-sold inventory grow from 66% to 75–90% (seasonal), and a 6% increase in digital revenue, while internal stakeholders gained confidence to expand programmatic video sales.

Outdoor Sportsman Group

Reggie Hudson

Director of Digital Ad Ops