Case Study: Bauer Xcel Media achieves an 89% remnant revenue increase with Operative's exchange monetization solution

Bauer Xcel Media Getting The Most Out Of Automated Ad Exchanges

Bauer Xcel Media, a digital publisher, was struggling to monetize remnant inventory across a sprawling set of exchange partners and lacked the data and controls needed to optimize indirect sales and reporting.

Operative reduced the partner set to top performers, built an automated daily waterfall optimization system, introduced True eCPM and standardized taxonomy/DFP mapping, and pushed toward more strategic PMP/programmatic direct deals. The work drove measurable gains: remnant revenue under Operative management rose 89%, remnant impressions increased 6%, and segmentation and demand quality improved across the board.

Bauer Xcel Media

Vicky Hsu

VP of Online Marketing