Case Study: Pokkadots.com achieves 700% Amazon PPC revenue growth and 75% lower ACoS with OperationROI

Pokkadots Increases Amazon PPC Revenue by 700%

Pokkadots.com, a seller of designer baby and kids furniture, strollers, and bedding on its own site and Amazon, saw Amazon sales decline and ACoS rise after working with other agencies and automated bidding tools. They engaged OperationROI’s Amazon PPC team with the clear goal to get ACoS back under target and grow sales for their Sponsored Product Ads.

OperationROI implemented a phased Amazon PPC overhaul — cutting spend on high-ACoS campaigns, reallocating budget to higher-potential ASINs, adjusting bids toward top-selling and higher-margin products, and launching targeted new campaigns with ongoing testing and optimization. Within roughly four months, OperationROI reduced Pokkadots.com’s ACoS by 75%, increased PPC orders by 348%, and drove a 700% increase in Amazon PPC revenue.

Pokkadots.com

Devin Weisleder

Owner