Case Study: Lacrosse Balls Direct achieves 719% Amazon sales revenue growth with OperationROI

Lacrosse Balls Direct Increases Amazon Sales Revenue by 719%

Lacrosse Balls Direct, a specialist seller of Velocity lacrosse balls, engaged OperationROI after their new Amazon presence was underperforming in a market dominated by larger brands. They struggled with under-optimized listings (only two pack-size ASINs), poor titles/descriptions/imagery, FBA/Prime ineligibility, weak Sponsored Product Ads with an unsustainable ACoS, and limited product/seller reviews.

OperationROI restructured and split ASINs into eight pack options, rewrote titles and descriptions, produced new imagery, enabled FBA/Prime, re-engaged Sponsored Product Ads, implemented a feedback email strategy, and rebuilt the website on WooCommerce. The impact was substantial: Amazon sales revenue rose 719% (orders increased up to 740%, with a 183% jump in the first 45 days), Sponsored Product Ads now drive about 25% of sales with ACoS below target, and site conversion jumped 14% in the first month.

Lacrosse Balls Direct

Lance Sherman

Owner