Case Study: Fast Eddy Bearings achieves 500% increase in Google Shopping orders with OperationROI

Fast Eddy Bearings Increases Google Shopping Orders by 500%

Fast Eddy Bearings, a seller of ball-bearing kits for RC cars and engines, faced the challenge of maintaining profitability while keeping several thousand low-priced (many under $10) SKUs visible on Google Shopping. Despite knowing their repeat-buying customers, Fast Eddy was losing money on Google Shopping and failing to attract enough new customers, so they brought in OperationROI for Google Shopping campaign management and product feed optimization.

OperationROI cleaned and enriched Fast Eddy’s product feed, used in-house software to break the catalog into Single Product Ad Groups, applied targeted bids and generic negative keywords to steer traffic to top sellers while keeping the rest of the catalog visible. The changes drove an almost immediate lift in traffic and sales: Google Shopping conversions increased by over 500%, revenue rose ~228%, and ROI moved above target — results OperationROI continues to support.

Fast Eddy Bearings

Ed Knapp

Owner