OperationROI
10 Case Studies
A OperationROI Case Study
Eniva Health, a maker of wellness products, engaged OperationROI after flat Amazon performance and ineffective paid-search efforts. They faced multiple listing problems — duplicate ASINs controlled by resellers, incorrect product data, inconsistent brand messaging, slipping Buy Box share and an ACoS above target — and hired OperationROI for Amazon optimization and paid-ad management to restore control and grow sales.
OperationROI rebuilt Eniva Health’s Amazon foundation by regaining control of listings (merging duplicate ASINs), standardizing titles and product data, deploying Enhanced Brand Content and a review strategy, and optimizing Sponsored Product Ads with day‑parting via OperationROI’s internal software. The results were dramatic: orders rose 124% in the first 60 days and ultimately 2,936% overall, Amazon sales revenue increased 984%, ACoS was reduced, and Eniva passed 1,000 units sold — outcomes achieved under OperationROI’s ongoing management.
Andy Baechler
Chief Executive Officer