Case Study: Discovery Toys achieves a 567% increase in Amazon sales revenue with OperationROI

Discovery Toys Reports 567% Increases In Amazon Sales Revenue

Discovery Toys, a 40‑year‑old early childhood development toy company, was seeing steadily declining Amazon sales and a soaring ACoS as competitors overtook its presence. They engaged OperationROI to reinvigorate the brand on Amazon, tasking the vendor with listing and content optimization, imagery refreshes, shipping cadence setup (FBA/FBM), and a full advertising overhaul including Sponsored Display Ads and new campaign structures.

OperationROI implemented phased fixes—reconfiguring fulfillment to avoid shipping delays, rewriting titles/bullets/descriptions, redesigning additional imagery for higher conversion, and rebuilding ad campaigns with updated targeting—and within four months drove two of Discovery Toys’ best non‑Christmas holiday months. OperationROI’s work produced measurable gains: ACoS dropped over 17% and continued improving, overall sales increased 567%, and orders rose 385%.

Discovery Toys

Jerry Salerno

Chief Executive Officer