Case Study: Fox News drives new registrations and engagement with OpenWeb

Driving New Registrations with Conversation

Fox News, a leading news network, wanted to stand out, build community, and boost engagement during the US presidential debates. To help address this challenge, it partnered with OpenWeb and used the company’s Live Blog and Conversation solutions to create a more social, interactive experience around the live events.

With OpenWeb’s Conversation and Live Blog features, Fox News hosted civil discussions during the debates as they unfolded, driving stronger participation across its election coverage. The effort delivered a **2.1x increase in new registered users**, **21.3% more engagement**, **12.9% more pageviews**, and **2x more revenue** for Fox News.

Fox News