Case Study: Adidas achieves brand-safe advertising at scale with OpenWeb

Brand-safe advertising at scale

Adidas partnered with OpenWeb to improve brand-safe advertising around highly engaged publisher conversations on the open web. The challenge was reaching audiences in context without creating ad adjacency issues, while maintaining quality and safety across large-scale digital inventory.

OpenWeb provided conversation-based advertising on its network of leading publishers, using proprietary, viewable placements next to recommended article cards plus in-house and third-party moderation tools. The solution delivered contextual relevance and brand safety at scale, supported by reach across 100M+ active users and 2.7B+ page views, helping Adidas maximize campaign ROI.

Adidas