Case Study: UK News Publisher achieves 196% more registrations with OpenWeb

A UK news publisher turns new readers into loyal audiences

OpenWeb worked with a leading UK News Publisher that saw a surge in traffic in 2020 and needed to turn casual readers into registered, engaged community members. The publisher wanted to drive profile creation, encourage active participation, and increase the lifetime value of its audience, after its previous commenting platform failed to deliver.

OpenWeb implemented a multi-step community engagement strategy using its commenting and community tools, including a comment counter API, a higher-placement email sign-up CTA, and customized Conversation units with login touchpoints. The results were strong: new registrations increased by 196%, active users rose by 49.4% within five months, comments grew by 105%, replies by 159%, registered user retention by 46%, and incremental page views jumped by 692%.