Case Study: US Entertainment Publisher achieves 1500% active user growth with OpenWeb

A leading US entertainment publisher grew their active user base 1500%with OpenWeb

US Entertainment Publisher, a popular US entertainment news publisher, wanted to open up on-site commenting without letting toxic or divisive movie fandom discussions take over. They had been keeping comments behind a “Show Comments” button to stay in control, but that also suppressed a significant amount of potential engagement.

OpenWeb provided an end-to-end commenting solution with technology, moderation, and hands-on support, allowing the publisher to surface the conversation unit directly on the site in a safe, engaging environment. With OpenWeb, active users increased by 1500% over two weeks, rising from 1.5% to more than 25% of total users, and commenter engagement time grew from 9 minutes to 15 minutes.