Case Study: PRSA Georgia Chapter achieves streamlined, automated awards management and increased entries with OpenWater Awards

Running a State of the Art Awards Program

PRSA Georgia, the second-largest chapter of the Public Relations Society of America, faced a time-consuming, error-prone awards entry process that relied on mailed hard-copy submissions and couriers to meet deadlines. To modernize the Phoenix Awards program and ease the burden on entrants, judges and volunteers, PRSA Georgia selected OpenWater Awards and its cloud-based awards management software to move the entire entry and judging workflow online.

OpenWater translated PRSA Georgia’s existing procedures into its awards management platform, replacing mail-in entries with an automated online system that streamlined submission, judging and administration. The result: easier, faster entry and judging experiences, rave reviews from users, and a measurable spike in total entries and new organizations submitting — all achieved while reducing logistical headaches for chapter staff and volunteers. OpenWater’s solution let PRSA Georgia focus on program growth and member experience.

PRSA Georgia Chapter

Denise Grant

Chief Operating Officer