Case Study: Society for Marketing Professional Services (SMPS) streamlines awards management and expands recognition programs with OpenWater

How SMPS coordinates with over 120 judges across 20 categories

The Society for Marketing Professional Services faced the challenge of running a complex awards program with one staff member managing over 300 submissions a year across 20 categories and coordinating 100–145 judges, all on a small budget. To address this, they adopted OpenWater’s Application and Review platform to streamline administration and submission workflows.

OpenWater delivered a customizable administrative interface with user-friendly forms, entrant account management, and flexible reporting that consolidated multiple programs under one application. By streamlining submission and review, OpenWater reduced administrative burden, freed the Awards Program Director to focus on marketing, and enabled SMPS to expand recognition programs while efficiently handling 300+ submissions and 100–145 judges annually.

SMPS

Molly Dall'Erta