Case Study: AACRAO achieves unified member data and streamlined program management with OpenWater (Growth Stack + Fonteva integration)

How AACRAO uses OpenWater’s Growth Stack, Fonteva AMS

The American Association of College Registrars and Admissions Officials (AACRAO) faced an administrative headache managing multiple high‑volume programs—awards, calls for proposals, committee applications and leadership nominations—across siloed spreadsheets and inconsistent user experiences, with program data not feeding into their AMS/CRM. To solve this, AACRAO selected OpenWater, deploying OpenWater Growth Stack with a built‑in Fonteva (Fonteva AMS/Salesforce) integration to centralize program workflows and member data.

OpenWater implemented the Growth Stack and Fonteva integration to securely pre‑populate member information, eliminate repeated data entry across as many as ten programs, and synchronize records for AACRAO’s 11,000+ members. OpenWater’s solution streamlined application and review processes, improved the user and reviewer experience, preserved data integrity, and removed the need for spreadsheet-based management while keeping Fonteva/Salesforce and OpenWater data aligned.

AACRAO