Case Study: Westwing Home & Living achieves near‑real‑time customer insights and rapid revenue growth with OpenText Vertica

Westwing styles its business with big data. Vertica enables faster, more sophisticated market insight

Westwing Home & Living is a leading online “shoppable magazine” and flash‑sale shopping club for home furnishings, serving hundreds of thousands of active buyers across multiple markets. To personalize offers and measure campaign effectiveness it needed very fast, nuanced analytics on vast volumes of interaction data (email opens, site visits, and many event points) and could not afford to wait days for query results.

By implementing the Vertica Analytics Platform Westwing gained near‑real‑time query performance, easy scalability, and an ANSI‑compliant interface that analysts adopted quickly. Faster insights let the company optimize email campaigns and product assortments, driving more agile marketing and measurable business impact—analytics speeds improved by more than an order of magnitude, capacity scales as needed, and Westwing sustained strong revenue growth (66% in 2014).

Westwing Home & Living

Thomas Ruetzel

Global Head of Business Intelligence