Case Study: Teleflora preserves 20+ years of COBOL business logic and modernizes development with OpenText Visual COBOL

Visual COBOL enables endless optimization opportunities with new tools for the modern developer.

Teleflora, a Los Angeles–based floral network with over 13,000 member florists in North America (and 20,000 more globally), relied on a heavily customized late-1990s ERP with thousands of COBOL programs to route and process millions of orders during peak periods. Upgrades and the vendor’s move toward Java threatened two decades of business logic, and limited development capacity made rewrites impractical—leaving Teleflora unable to quickly meet new business and user requirements.

Teleflora adopted Micro Focus Visual COBOL after a successful proof-of-concept, moving development from green‑screen editors to a modern Visual Studio IDE that preserved existing COBOL assets while enabling faster, more collaborative development. The transition streamlined processes, broadened hiring options, unlocked new integrations (for example, Google Maps), and delivered a more user‑centric system that preserved 20+ years of business intelligence and created measurable competitive advantage.

Teleflora

Todd Boyd

Senior Software Architect