Case Study: Matrimony.com Ltd achieves faster, real‑time matchmaking with OpenText Vertica Data Analytics Platform

Vertica’s scalable and future-proof data analytics platform matches Matrimony.com clients faster and more effectively

Matrimony.com Ltd., operator of BharatMatrimony and other matchmaking brands serving millions across India, relied heavily on real-time data analytics to match clients quickly. Its legacy database and Hadoop setup caused slow report processing, constrained development (the warehouse ran 24/7), and required hard-to-find multi-skilled staff, so the company needed a scalable, low-cost central analytics platform that fit existing processes.

Matrimony.com chose the Vertica Data Analytics Platform for its SQL-friendliness, per‑TB pricing, MPP columnar architecture and self‑tuning capabilities, with smooth Hadoop integration and minimal retraining. After migrating half their warehouse, they achieved faster time-to-market, higher BI analyst productivity, transparent costs and real-time reporting—and are now planning to expand Vertica use and pursue machine learning and predictive analytics.

Matrimony.com Ltd

Ramakrishnan Venkataramanan

AVP, Decision Support Systems