Case Study: Simpli.fi achieves high-performance analytics and 85% data storage reduction with OpenText

Vertica supports rapid data and company growth with flexible license structure and advanced analytics for faster decisionmaking

Simpli.fi is a leader in localized programmatic advertising, helping multi-location brands and agencies target, bid and report on high volumes of localized campaigns. Rapid growth—data volumes increased 300% in two years to high terabytes—and the prospect of accelerated business led Simpli.fi to expand its Vertica footprint and secure a more flexible licensing model to support scalability and advanced analytics.

Simpli.fi deployed an on-prem 24-node Vertica cluster integrated with Kafka, Airflow, a custom loader, Hadoop/Spark/PostgreSQL sources and Looker for visualization, enabling real-time processing of bid data and element-level campaign reporting. The result: high-performance columnar analytics with 85% data storage reduction from compression, finer-grained customer insights, faster decision-making, and a licensing structure that supports future growth.

Simpli.fi

Jeff Swanner

Senior Data Engineer