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A OpenText Case Study
Sportium, Spain’s leading betting provider with over 3,000 points of sale and 350,000 daily transactions, needed to become a truly data-driven organization. Legacy, third‑party BI systems and Excel-based analysis left the company without a single customer view, real‑time insights or full control of sensitive data.
Sportium implemented an on‑premise Vertica data warehouse with Pentaho ETL and Tableau reporting, giving fast, scalable query performance, self‑service analytics and a portal for franchisees and partners. The result is consolidated real‑time analytics, enhanced reporting and tighter data protection, with lower total cost of ownership and a platform ready for CRM integration and advanced analytics.
Abel Martinez
BI Manager