Case Study: Tuenti achieves faster user insights and better app optimization with OpenText Vertica

Tuenti delivers enhanced user experience and improved operational visibility with OpenText

Tuenti, a fast-growing mobile and digital services company, needed a better way to analyze user behavior across 6TB of data in its Hadoop environment. After evaluating options, it chose OpenText Vertica Analytics Platform to gain a more detailed, 360-degree view of customer interactions and improve decision-making across its app and services.

OpenText implemented Vertica Analytics Platform, enabling Tuenti to analyze data from web logs, clickstreams, CRM, and call detail records in near real time. The results were significant: a yearly unique-user query dropped from a full day or more to less than a minute, data volume was compressed from 1TB to 50GB, and the company was able to deliver three to four app releases per month while making insights available to 150 internal developers.

Tuenti

Jaime Medrano Navarro

Lead Engineer