Case Study: SITE Centers achieves faster, more agile promotions with OpenText Media Management

SITE Centers evolves corporate record keeping with enterprise content management system

SITE Centers, a publicly traded real estate investment trust managing more than 100 million square feet of retail power centers, struggled with slow, labor-intensive access to approved marketing collateral. A decentralized marketing staff across hundreds of locations led to weeks-long delays, duplicate asset versions, excess storage and frequent interruptions for headquarters designers and managers.

SITE implemented OpenText Media Management integrated with its existing OpenText Content Suite to create a centralized, secure media library with automated workflows, metadata-driven search and mobile/Desktop access (plus Salesforce single-click). The result: immediate, confident access to approved assets, faster multichannel promotions, fewer HQ requests, higher productivity for designers and property managers, consistent quality and reduced storage overhead.

SITE Centers

Kim Scharf

Senior Vice President of IT Enterprise Services