Case Study: SAP achieves centralized marketing asset management and faster time-to-market with OpenText Digital Asset Management

SAP Extends Value of Enterprise Marketing Assets

SAP, a global leader in enterprise application software, faced a common marketing challenge: thousands of digital assets spread across a decentralized organization were hard to find, version-control and reuse. This lack of a single source of truth hindered consistent branding, taxonomy governance and reporting transparency for a large, content-driven marketing operation.

SAP deployed OpenText Digital Asset Management (the Marketing Asset Center) as a central repository and workflow hub—serving 3,000+ users and 150,000+ assets—with role-based metadata profiles, dashboards and Crystal Reports integration plus a dedicated enablement/support model. The DAM delivered faster time-to-market, improved omni-channel distribution, simpler search and retrieval with significant time savings, more targeted collateral, consistent branding and a lower overall cost of ownership.

SAP

Peter Chamberlain

Director of Marketing Content Infrastructure