Case Study: San Jose Sharks achieves faster video production and increased fan engagement with OpenText Digital Asset Management

San Jose Sharks drive fan engagement with digital media management solution

The San Jose Sharks’ SJSharks Productions team, which creates high-volume game, in-arena and social content, needed a faster way to organize and surface multimedia so editors could respond in real time. Key requirements were deep search and metadata, tight integration with Adobe Premiere and enterprise systems, and the ability to keep editors working in their native tools while meeting rapid social and broadcast demands.

They deployed OpenText Digital Asset Management for SAP Solutions with implementation support from Cortex Vertical, giving native Adobe Premiere, SAP and Microsoft integration. Editors can drop footage with basic metadata, log detailed tags later, and access assets remotely—accelerating project turnaround, boosting productivity and social responsiveness, and enabling richer storytelling (for example, Shark Head archives) that drives fan engagement.

San Jose Sharks

Dustin Lamendola

Director, Production and Event Presentation