Case Study: RCI (vacation exchange company) raises web transaction revenue and streamlines global content management with OpenText TeamSite and LiveSite

RCI raises web channel’s share of transaction revenue

RCI, one of the world’s largest timeshare vacation exchange companies, found its seven‑year‑old website was narrowly transactional, IT‑controlled, and unable to deliver engaging, personalized content across 20 brand experiences—limiting marketing’s ability to drive member loyalty and revenue.

By deploying OpenText TeamSite and LiveSite with Klish Group support, RCI enabled an eight‑person global team to publish targeted content at scale (18,000 pages across 20 sites in 15 languages), rapidly launch white‑label affiliate sites, and cut campaign time‑to‑market by about 70%. The changes drove business impact: web channel transaction revenue increased 3%, member conversion rose up to 3%, and new affiliate revenue opportunities were unlocked.

RCI

Ed O’Connor

Director of Global Ecommerce and Digital Marketing