Case Study: Cardlytics achieves hyper-speed analytics and faster customer insights with OpenText Vertica

OpenText Vertica Analytics Platform grows with Cardlytics to accommodate large volumes of data and provide fast returns on queries

Cardlytics, founded in 2008 and based in Atlanta, Georgia, needed a new analytics platform to support its hyper-speed, targeted advertising and rewards business for financial institutions. The company evaluated several options, including OpenText, and selected the OpenText Vertica Analytics Platform to avoid proprietary hardware, gain a proof-of-concept environment, and achieve predictable scaling and speed.

With OpenText Vertica in place, Cardlytics expanded from a 10TB license to 250TB and from a 4-node cluster to 30 nodes. The platform cut operational support time by roughly 90%, reduced customer response time from one day to less than an hour, and accelerated typical query performance by 40-to-80x; Cardlytics also increased data ingestion from 200 million to 2 billion records per week, and says the investment paid for itself in about three months.

Cardlytics

Scott Grimes

Chief Executive Officer