Case Study: Simpli.fi achieves scalable real-time ad analytics with OpenText Vertica

OpenText supports rapid data and company growth with flexible license structure and advanced analytics for faster decision-making

Simpli.fi, a digital advertising platform, needed a way to handle massive volumes of real-time bidding data and deliver high-volume localized campaign analytics with deeper audience insights. The company looked to OpenText’s Vertica Analytics Platform for strong performance, scalability, flexible tuning, and seamless integration into its existing data infrastructure.

OpenText worked closely with Simpli.fi to implement a flexible, high-performance analytics setup using Vertica with Kafka, Airflow, Spark, Hadoop, PostgreSQL, and Looker. The solution improved query performance and made detailed campaign data available for reporting in near real time, helping Simpli.fi give customers elemental insights into costs and audience behavior; the result was a more user-friendly, scalable platform with licensing flexibility to support future growth.

Simpli.fi

Jeff Swanner

Senior Data Engineer