Case Study: Oakland County achieves centralized, secure self-service digital asset management with OpenText Media Management On Demand

Oakland County Deploys OpenText Media Management On Demand to Manage Media Assets

Oakland County — a Michigan local government serving more than 1.2 million residents — faced growing pain managing a large library of rich media used across marketing, public relations, and departmental communications. Nearly 40,000 digital assets were effectively controlled by a single graphic artist, making asset discovery, reuse, preservation, and distribution slow and risky, and prompting the need for a central, secure, easy-to-access repository that wouldn’t burden internal IT.

The County implemented OpenText Media Management On Demand, a hosted digital asset management solution that provides secure, web-accessible storage, rich metadata, rights controls, and on-the-fly file transformations. About 10,000 images are available in the Oak Gov system, users can self-serve downloads in required formats, and staff report roughly 30% of a graphic artist’s time freed up; the hosted model also eliminates local IT support needs and increases reuse of existing creative assets.

Oakland County

Michael Zack

Graphic Artist, Oakland County