Case Study: North by Northwest achieves reliable, effortless file sharing and improved client experience with OpenText Hightail

North by Northwest simplifies client experience with reliable, effortless file sharing solution

North by Northwest (NXNW) is a full‑service digital studio (video production, web design and photography) founded in 1990 with offices in Washington and Idaho. The team struggled to reliably share large multimedia files with clients—FTP and video‑sharing sites were unreliable or required downloads/sign‑ins—making reviews and approvals slow and frustrating.

NXNW adopted OpenText Hightail (including Spaces) to send simple links that stream videos in the browser without downloads or client sign‑in, plus delivery/download tracking. The change improved client satisfaction, sped up feedback and approval cycles, reduced staff troubleshooting, and increased productivity by providing clear proof of delivery and easy, consistent playback.

North by Northwest

Steve Simkins

Director and Producer