Case Study: Netcore Solutions achieves faster AI-driven marketing insights with OpenText Vertica

Netcore’s AI-Engine Raman, built on OpenText, empowers the marketer with real-time insights and helps maximize marketing ROI- powered by blazing-fast analytics and highly accurate AI models

Netcore Solutions helps clients plan and optimize marketing campaigns across email, SMS, app, WhatsApp, and other channels, but its AI-driven Raman platform was slowed by growing data volumes and legacy MySQL and MongoDB systems that couldn’t handle parallel read/write workloads efficiently. As a result, model refreshes and analytics were taking too long, hurting its ability to deliver timely, high-ROI targeting and predictions. Netcore Solutions turned to OpenText and its Vertica Analytics Platform to solve the performance bottleneck.

OpenText Vertica was implemented on AWS, including a dedicated three-node cluster for Raman and Eon Mode for resilient shared storage. The new setup dramatically improved performance, with many jobs running more than 10 times faster and model preparation times dropping from nearly a day to just 10 to 15 minutes for some clients. OpenText also helped Netcore reduce AWS and licensing costs, speed up development with built-in analytics and UDx, and launch more sophisticated AI features that improved segmentation, predictions, and campaign optimization.

Netcore Solutions

Karthigai Muthu

Data Architect