Case Study: Global Affairs Canada achieves global attention for Canada as a business, investment and tourism destination with OpenText

Immersive site helps to draw International attention to Canada's strengths as a destination for business, investment and tourism during the G20 Summit

Foreign Affairs and International Trade Canada (DFAIT), the federal department responsible for promoting Canada’s interests abroad and organizer of the G20 Summit, needed to extend its Experience Canada pavilion beyond the physical event. Organizers wanted a way to engage a broader, global audience by virtually showcasing Canada’s strengths as a destination for business, investment and tourism using compelling images, interactive displays and expert access.

Using OpenText Content Server and OpenText Media Management, DFAIT created an immersive online Experience Canada corridor that mirrored the physical pavilion with 3D displays and a video mashup. The virtual site extended the event to the public, drew international attention during the G20, and promoted Canada’s key attributes as an innovative, contemporary host nation through a leading-edge digital experience.

Global Affairs Canada