Case Study: HZ (creative agency) achieves faster, more consistent creative reviews with OpenText Hightail

How HZ improved consistency and efficiency of creative reviews

HZ is a 30-year‑old, WBE‑certified full‑service creative agency (200+ employees across five U.S. offices) that manages up to 80 projects daily for clients like Hilton, Volkswagen and local brands. Their review process was slow and inconsistent—PDFs circulated by email or printed for markup meant feedback was captured one person at a time, version control was weak, and their project tool saw low adoption and little accountability.

HZ adopted OpenText Hightail for its simple, visual review tools and inline commenting, enabling simultaneous feedback on PDFs, videos and images, centralized assets and version history, and approver workflows with assigned tasks and due dates. The result: faster review cycles, fewer review rounds and clearer team and client accountability, easier onboarding and broader client collaboration in a single, user‑friendly platform.

HZ

Cary Gilbert

Traffic Manager