Case Study: Hi3G achieves 30% lower distribution costs and 15–20% fewer customer service calls with OpenText Customer Communications Management

Hi3G adds personalized marketing messages on invoices to make them the primary communication channel

Hi3G, a Stockholm‑based mobile multimedia operator with 3G licenses across several countries, needed a more personalized invoice to meet customer and market demands while keeping document creation in‑house and minimizing changes to existing applications. The goal was to make invoices the primary communication channel and reduce distribution costs and customer inquiries.

Using OpenText Customer Communications Management, Hi3G added personalized marketing messages directly to invoices and removed inserts. The change made invoices the main touchpoint, cut distribution costs by 30%, and reduced calls to customer service by 15–20%, all while retaining in‑house document production.

Hi3G

Thomas Wandahl

Customer and Loyalty Director