Case Study: Global Pharmaceutical Company achieves unified digital marketing insights and faster, revenue-driving business intelligence with OpenText Alloy

Global pharmaceutical company expedites actionable business intelligence

A global pharmaceutical company struggled with fragmented digital marketing data—campaign and clickstream metrics were scattered across Google Analytics, Facebook Insights, YouTube and other platforms, requiring manual report pulls and preventing timely, KPI-aligned evaluation. The organization needed a unified, future‑proof way to consolidate metrics across brands and regions to support accurate, actionable business intelligence.

OpenText Alloy captured and harmonized data from multiple analytics APIs into a single data model and thin web dashboard, enabling cross‑platform reporting, custom filters and visualizations. The solution delivered faster, more accurate campaign evaluation and the ability to adjust marketing in real time, improving targeting, reducing overall spend and increasing revenue through better-informed decisions.