Case Study: Faysal Bank achieves customer-focused banking and higher ROI with OpenText Vertica Analytics Platform

Faysal Bank, Pakistan’s fastest growing Islamic Bank, reduces churn, automates reporting, targets marketing and cross-sell campaigns, and boosts success of new branches with OpenText

Faysal Bank was looking to use rapidly growing data volumes to improve decision-making, customer understanding, and profitability as it expanded its branch network and integrated systems from acquisitions. Working with OpenText and its Vertica analytics platform, the bank needed a way to consolidate transactional data, maintain daily reporting, and build more advanced analytics for churn prediction, cross-sell, and up-sell.

OpenText helped Faysal Bank centralize its data on OpenText™ Vertica Analytics Platform, enabling a 360-degree customer view, automated reporting, and real-time insights for branch staff. The results included more efficient sales, more personalized service, and measurable model performance such as greater than 70% accuracy for channel migration and cross-sell predictions, plus ROI-positive analytics from day one.

Faysal Bank

Syed Tahir Rizavi

Head—Products, Analytics & Innovation